Top Digital Marketing Trends you should not ignore in 2020

Top Digital Marketing Trends you should not ignore in 2020

Digital marketing technologies and strategies are developing at a rapid pace. What worked last year could be outdated next year. Anticipating trends and being ready will help digital marketers stay one step ahead.

What are the trends that will set the tone for 2020-2021 and beyond in digital marketing?

#1 Artificial intelligence & Big Data

Customer orientation is at the heart of any digital marketing strategy and artificial intelligence will gain in importance in the coming years. Coupled with Big data, it will help marketers analyze not only trends as they evolve, but because of their inherent machine learning ability, it will help them delve deeper into customers’ habits and preferences.

Historical data only provide insights into past behaviours, but large data plunge their fingers into new needs and these, in conjunction with AI, provide digital marketers with information to zero on targets.

In this context, it should be noted that the General Data Protection Regulation will have an impact on digital marketing as it restricts the use of personal data. Digital marketers need to keep this in mind and develop context-based digital ads.

Ai usage tripled in 2019 according to a survey by ISG.

#2 Google is constantly changing

Google could be the tyrannosaurus of digital marketing that keeps digital marketers on their toes

Google’s Adwords program is losing its old skin and adopting a new one with customer-oriented marketing and machine learning as the core of its intelligent display campaigns.

Digital marketers can achieve their goals at all stages of the purchase cycle. Google’s development includes automated bidding, automated ad creation, and automated targeting. As if that wasn’t enough, Google is now moving strongly towards mobile phones in the search rankings.

This means that website owners need to pay more attention to optimizing mobile websites, their usability, the speed of websites, and content. Google is very active with its ad experience and abuse program to prevent practices such as collecting data from unsuspecting users and selling such data to spammers.

#3 Video is going to be everywhere

Live video streaming is on the rise, as are video promotions. The majority of Internet users and data traffic consists of video. Social media platforms are flooded with both live and traditional video content.

Video can have an ad in front of it, or it can have in-video promotions and digital marketers must give video the meaning it deserves. Video is king and not text. You can convey so much more in a one-minute video than in a website and it has more impact.

According to YouTube, mobile video consumption grows by 100% every year. Video is projected to claim more than 80% of all web traffic by 2020. Adding a video to marketing emails can boost click-through rates by 200-300%.

Advertisers should consider adding videos to their 2020 social media strategy. Some ways to do this include posting video ads on YouTube and Instagram, creating video content in-house, or working with an influencer for paid product placement or support in their videos. Also, don’t forget about video email marketing.

#4 Native and sponsored advertising

Brands and social media influencers will leverage the value of native and sponsored content across websites. It makes a difference when well-known personalities praise products.

#5 Voice

It started with Siri and now the voice will play a greater role. It’s easier to give intelligent devices a voice command to perform searches or trigger an action, such as starting a music player or buying a product. The ability to enter a voice command or click on an image makes it easy to see that a user selects a voice command first.

#6 Chatbots on the rise

Chatbots are nothing new, but with better technology and integration, they could become more commonplace in the years ahead. Chatbots could even overtake apps when it comes to making an online purchase because they allow you to do so without downloading an app.

Bots are not only an effective way of mass communication, they also enable a 24/7 communication channel between your audience and the company. This not only increases customer satisfaction but also the response rate on Facebook – it improves SEO and the likelihood of your brand is recommended.

Some are reluctant to include chatbots in their customer service for fear of a poor user experience. But don’t worry, a recent survey showed that 70% of consumers reported a positive experience and another 9% reported a mutual experience.

By 2020 we expect chatbots to be the first place someone goes to order a pizza, choose a mobile plan, or even book a hotel room. Chatbots enable your users to do all of this without the hassle of downloading a native app.

#7 Augmented Reality

Augmented Reality seems to have gone in circles, but in the near future, it could gain speed and tangentially take off to influence digital marketing services. It will be easier to integrate real-time experience with digital data, and devices will also become cheaper, so this is a tool that marketers could use in the future.

#8 Social Media Influence Marketing

Using social media influencers isn’t exactly a new trend but its importance in digital advertising is growing. Influencer marketing strategies could shift a little, but they will help digital marketers reach their target groups.

Using influencers is a very effective marketing tool that works to attract customers. Influencers can be anyone from celebrities and Instagram or YouTube stars to well-known bloggers and journalists who help spread the word about your business or product through their social channels.

Brands are adopting a more subtle approach these days. They are developing long-term relationships with influencers as these long-term relationships allow for the two parties to grow together and produce more organic endorsements. Long-term relationships also prevent the influencers from ‘abandoning ship’ such as Selena Gomez with Louis Vuitton.

#9 Social Media Sites Integration

Social media companies will continue to integrate their services into third-party applications. For example, how Facebook and LinkedIn enable users to sign in with their accounts to third-party services and share data with third-party services.

We expect this trend to continue and expect social platforms to be integrated even more strongly into other services. Social media apps can begin to share more user data with their audience and create a seamless experience across third-party applications.

#10  Visual Search

Visual search is a new type of search engine and can take the user experience to a whole new level. Visual Search allows users to upload an image to perform a search and get more specific results.

Not surprisingly, Pinterest jumped on the visual search bandwagon – they raised $150 million in venture finance at a $12.3 billion rating to focus their efforts on the visual search. They came out with Lens, a new visual search tool that allows users to take a photo of an item to find out where to buy it online, search for similar products or display pin boards of related items.

Google Lens is a visual search engine by Google, which recognizes objects, landmarks, and other things visually through a camera app (currently only available on Pixel phones).

If you take a photo of a:

  • Business card: You can save the phone number or address to a contact.
  • Book: You can get reviews and other details about it.
  • Landmark or building: You can get more details about it.
  • Painting in a museum: You can get details about it.

Microsoft also has its own version, called Bing Visual Search that allow users to easily search for a particular element within an image. After doing an image search, you then click on one of the results and a “search” icon appears, letting you select a particular area of interest in the picture. This visual search tool will not only find matching images but also display product pages for that item.

More about visual search on a dedicated article by SingleGrain.com

Conclusion

The future of digital marketing is exciting and challenging and only the best that adopt fair tactics and emerging technologies will achieve results. But then something entirely different may crop up and influence digital marketing.

Whether you are incorporating visual search in your strategy or adopting artificial intelligence, you will be able to create engaging content, reach a larger and better-targeted audience, acquire more leads and increase conversions.

DanielS

Daniel is the founder of MediaDigi digital agency and digital marketing manager at Monetize.info. For over 14 years he has helped hundreds of customers to establish a presence online and win the digital race.

This Post Has 40 Comments

  1. Judy Caroll

    Digital marketing revolution is moving rapidly. But with new innovations rising each day, and digital advertising techniques changing in progressively, it’s no longer enough just to keep pace. Staying ahead of the curve requires looking forward to what’s coming next and then taking the right steps to get your business where it should be. Great article, keep posting!

  2. Niels

    I was very pleased to find this web-site.I wanted to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.

  3. Sebastian Vogg

    You made some decent points there. I looked on the internet for the issue and found most individuals will go along with with your website.

  4. Maria

    Thanks for sharing the digital marketing trends.

    I am new in digital marketing and your tips will really help me to promote business. Let me know one thing that guest posting will work in 2019 or not

  5. Sourav Basak

    If you are having trouble keeping up with the ever-changing social media landscape, you’re not alone. The latest trends are on constant rotation, and it can sometimes seem like a bit much. However, the early bird gets the worm, so keeping up with the shifts will ensure that your digital marketing strategy remains successful.

    Anyways, read the below. This might help.
    https://www.namasteui.com/social-media-marketing-trends-you-should-not-ignore-in-2019/


    Regards,
    Sourav Basak
    Namaste UI

  6. Alexandra

    Thanks for sharing this valuable content. As digital marketing is a evolving field all these trends that you mention definitely gonna help digital marketing agencies where they are lacking and what trends they are missing out.

  7. Brian Hastings

    Awesome post! Thanks for sharing the knowledge and keep up the good work.

  8. Robert Rex

    Daniel i agree with you,have done a research in digital marketing i really liked your article.

  9. Claire

    Very Helpful and Informative Blog. I’m waiting for your new post.

  10. Jenny

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  11. Rajiv

    Thanks for sharing this post. Blog with all the practical data helps more. I am working in digital marketing company and this blog helps me to improve my knowledge.

  12. Make Digital

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  13. Rewari

    Great information about top digital marketing trends. Influencer Marketing relates more so to the professional engagement of social influencers services to benefit a brand or business.

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    I really like your content serving style with effective tips about the digital marketing on your blog. Really work for me to learn more about digital marketing.

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    Usually, I never comment on blogs but your article is so convincing that I never stop myself to say something about it. You’re doing a great job Man, Keep it up. Social media is one of the most general ways of communication and it is growing very quickly. It changes and affects each person in a different way or ways.Our website provides services about increasing Digital Services

  16. One Base Media

    Thank you for briefing out on some of the latest digital marketing trends for 2020. Apart from this, there are many more trends that we will see in 2020. Those trends are influencer marketing, augmented and visual realities, micro-moment marketing, etc. All these trends will help to drive businesses’ growth in the year 2020. We recently have done a post about the same and it is titled “30 Ways To Increase Website Traffic”. (You can use this link to read further – https://onebasemedia.co.uk/blog/increase-website-traffic/ )

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  24. Malina Joseph

    Thanks Brooks to serve the well researched post on digital marketing trends.
    Your post has all things regarding to digital marketing that will really work fine for newbie SEO and bloggers.
    Recently I have started new blog and I am trying the drive the traffic from SEO and but I am not succeed to drive the huge traffic on my blog,
    So let me know, should i continue with seo or switch with other marketing technique.

  25. emegablog

    What digital marketing strategy should we follow in this pandemic situation.

    1. DanielS

      Hello eMegaBlog and welcome to MediaDigi’s blog.
      During this pandemic I made the following recommendations to our customers, with good results for them:

      1) Shift the budget to performance marketing and select marketing channels that bring the most revenue.
      2) Don’t sell too blatant. Educate more and be more emphatic with the customers. We all go through difficult times.
      3) Prepare to be flexible and shift easily to different products, different messages and different target audience.

      Hope it helps,

    1. DanielS

      I did not. What otker digital marketing agencies from Pakistan have to say about this? 🙂

  26. John Lawson

    Well researched article! If tips followed correctly will surely give results!

  27. John Lawson

    Importance of digital marketing cannot be ignored in this fast scenario. You can definately win more clients by applying a good strategy.

  28. Deepak

    Hi,

    Thanks for sharing this great article. It really improves my knowledge and adds some extra points about digital marketing in my knowledge book.

    Regards,
    Deepak

  29. I got digital marketing trends knowledge and for it I would like to say you thank you. Thank you very much for it and I hope you will give me a more content like this.

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