Increases Brand Recognition
Each opportunity a business owner has to syndicate their content and increase their visibility to their potential clients and customers, as well as their current ones, is of great value.
Social media networks are just a new channel for your company to voice their opinion and boost its product and service’s exposure.
This is imperative for your business because it makes your business more accessible to new clients and customers, it also makes you more recognized and familiar for those who have already done business with you.
For example, frequent Twitter users might hear about your company for the first time only after they’ve stumbled on it in their newsfeed. Perhaps a customer who is otherwise apathetic might become more acquainted with your business and brand after they’ve seen your presence on many different networks.
Improves Brand Loyalty
Brands that engage with their social media channels have a higher loyalty rate with their customers. Companies ought to take advantage of the tools that social media has given them when it comes to connecting with an audience.
An open and strategic social media plan proves influential when it comes to making people loyal to a brand.
More Opportunities to Convert
Every post you put on social media networks is an opportunity for a customer or client to convert. When you build followings, you’re simultaneously gaining access to new customers, old customers, and recent customers.
You can even interact with all of them at the same time. Every image, blog post, video, or comment you decide to share is a chance for someone to react to what you’ve posted, and every reaction can lead to site visits, and eventually, conversions.
Not every contact with your business on social media is going to result in a conversion, but every positive contact will increase the likelihood of potential conversion.
Even if your click-through rate is low, the sheer amount of opportunities you have is a game changer.
Higher Conversion Rates
Social media marketing will result in a higher conversion rate in a few different ways. The most significant way is the humanization element. Your brand is becoming more humanized when you interact on social media platforms.
Social media is a place where brands are able to act like people do, and this is imperative because people like to do business with other people, not with a company.
In addition, studies demonstrate that social media has a one hundred percent higher initial contact to close rate than outbound marketing, and a greater amount of followers on social media tends to improve credibility and trust in your brand.
Due to this, just building your audience on social media platforms improves your conversion rates on your existing traffic. In addition, your brand will seem more authoritative to new users.
If you interact with major influencers on Twitter or other social media platforms, your visible authority reach is going to increase greatly. People like to interact with businesses that they see as being the best in their specific industry or niche.
Increased Inbound Traffic
If you don’t have a social media account, your inbound traffic is going to be limited to the people who are already familiar with your company and individuals who are searching for keywords you’re ranked for on search engines.
Each social media profile you have is another path that leads back to your site, and every post, like, comment, or share you make is another opportunity for a new visitor to interact with you.
The more quality content you have on social media platforms, the more inbound traffic you’re going to obtain, and more traffic mean more leads, which eventually leads to more conversions.
Decreased Marketing Costs
According to a study conducted by Hubspot, 84% of businesses discovered that just six hours of effort a week was enough to create an increased amount of traffic to their sites.
Six hours is not a huge investment for channels as large as social media platforms. If you can lend just an hour a day to developing content and posting strategies, you will begin to see the results of your efforts almost immediately.
Even paid advertising through Twitter and Facebook is pretty cheap, depending on your goals. Begin small, and you won’t ever have to worry about going over your budget.
Once you have a better feel for what you can expect on these platforms, you can increase the budget and increase the conversions you have at the same time.
Search Engine Rankings Increase
SEO is the greatest way to capture relevant traffic from the search engines, but the necessities for being on the top are always fluctuating. It’s no longer enough that you update your blog on a regular basis, ensure that optimized title tags and Meta descriptions have been filled in and that distribution links are pointing back to your site.
Search engines such as Google and Bing might be calculating their ranking using social media presence as a big aspect because of the fact that solid brands tend to use social media.
Consequently, being visible on social media might act as a brand signal to a search engine that your brand is a legitimate, trustworthy, and credible one.
This means that if you want to rank for a given keyword, having a strong presence on social media might be mandatory.
Better Customer Experiences
At its core, social media is a communication channel like phone calls and emails. Each customer interaction you have on social media is an opportunity to demonstrate to the public your customer service level, and it is an opportunity to make your relationship with your customers better.
For example, if someone were to complain about a product on Facebook, you could address the complaint, apologize to them publicly, and take action to make the situation right.
Or, if someone compliments you, you could thank and recommend some additional products for them. It’s the personal experience that demonstrates to customers that you truly care about them.
Better Customer Awareness
Social media gives your company the opportunity to gain some valuable information about what potential customers are interested in and how they behave in a social setting.
For example, you can watch comments to see what people think about your business directly or watch for comments that are directed toward your industry.
You can split up your content into lists based on the topic and see what types of content get the most interest out of customers, and then produce more of that content type.
You can measure the conversions you get based on the different promotions that are posted on different social media platforms and find the perfect combination that will generate revenue for your business.
There are numerous benefits to getting on social media if you’re a business, but all those benefits come down to one thing – you get more exposure for your business, which translates to more sales. Your bottom line is going to thank you for investing a little bit of time and effort into your social media efforts.