Social media marketing is currently one of the most sought-after services on the market. Advertising and creating an online image for everything is an art and it takes a dedicated professional to do it.
Of course, you already know that – that’s why you are building up a social media marketing agency to develop your business into this already large, lucrative industry.
Take a look at these seven tips on how to start your small business, and maybe expand it into a booming Social Media Marketing Network.
Who knows, with a little guidance you could manage the next largest social media presence on Twitter, Facebook and beyond.
1. Start small
Don’t be afraid to start small. Keeping things manageable is how a small business is successful, especially in the beginning, when you run things alone or with just a handful of people.
Do not try to reach large customers with high workloads from the outset. Keep it small and local and get some other small businesses as customers. The similar workspace and overhang will work well between two small businesses, and you can work with your customers on a more personal level.
Your agency does not have to stay small forever, but it is better not to bite too big at the beginning. Small customers can help you refine your craft and your brand and will provide excellent examples of your success for future customers.
Dedicating your time to one or a few smaller customers will give you the time and energy to ensure that your social media marketing is the strongest you can bring to the table.
2. Set goals
Every small start-up must set explicit goals. That includes how tall you’re willing to go. Companies tend to change the social climate when it changes from working for themselves and for themselves to a company with several employees, so it is both a financial and a social change that you will go through.
As you grow and manage more customers, you need more people, and that adds responsibility for managing employees on your list. If you have concerns about managing other employees or becoming too big, start by following your own limits right from the start.
Once you have reached a level where you feel your performance and your ability to care for your customers have peaked, you should reassess whether that level is both sustainable and lucrative enough.
If not, reconsider the expansion; your self-starter could be so much more with a few extra hands. Big is not necessarily better, but smaller does not mean sustainable either.
3. Plan ahead
A small business is an investment, both monetary and mental. Don’t invest more than you can afford to lose. It takes knowledge, skill, and connections, but there is also a little luck and chance.
Things can be slow and rough in the beginning, especially when fishing for a customer base. Unfortunately, almost four out of five small companies leave the business before they reach the two-year mark. Don’t let that discourage you, strive to be in the extraordinary quarter of these statistics.
Make sure you have a support network, whether it’s a group of loyal friends or your family. Everything to reduce the psychological and physical burden on the management of a company that sometimes feels unrewarded. This kind of stress can easily be incorporated into your work ethic and can drive away new and willing customers or alienate existing ones.
Self-care is incredibly important for something as personal as running a small business. Keep the mood high and your success will surely follow.
Make sure there is a contingency plan in the event of actual failure, whether it is your expectation to get a job on the fly or to live on savings until you can. It is no fun thinking about failure, but always keeping in mind the possibility of having no income; it is a very real possibility in the world of small businesses.
4. Minimize costs
Minimizing your initial costs will be one of the most important things at the beginning of a small business. Opening a business is a risky step and rarely leaves much room for waste in your budget. So, look for areas where you can release valuable extra money.
A simple first step is the cost of electricity. Many offices leave the light on in every room, regardless of occupancy. Just turn off the lights and your electricity bill will look much easier.
You can also replace the light bulbs in your luminaires with energy-saving lamps. This reduces their energy consumption many times over.
As with all your tech, invest in some power strips. Often a large part of your bill comes from “phantom energy” or the energy consumed by computers and other devices while they are still connected but not being used.
Power strips and overvoltage protection are a good way to switch off everything with a single switch when not in use, as at the end of the working day.
Think outside your building, too. If you have the ability, some landscaping can do well to reduce energy consumption on things like air conditioning and heating. Strategically placed trees for shade on your windows can significantly cool the inside of your building or hinder the wind on colder days.
5. Use your resources
Use all the resources at your disposal. Some cities have a local Small Business Development Center, also called SBDC, to help new businesses be on the right track. They provide free information and support at every stage of the company formation process, whether you are writing a plan or are already in day-to-day business.
SCORE is also another organization that is intended as a mentor and incentive for small businesses. So, if you are not in the United States or the United Kingdom, look at the branches of your nearest financial services provider.
Surprisingly, the government tax department often supports very small businesses and sometimes offers free accounting and bookkeeping courses.
Even local governments offer courses or programs to support the growth of small businesses, so take a look at your region’s government programs.
Don’t ignore the online resources like our entrepreneurship and online business community – Top Gold Forum and the digital marketing magazine like Monetize.info
6. Be unique
When you try to present yourself to potential customers, you recognize what makes you unique and superior to the competition.
Today’s market is saturated with social media marketing companies; they are simply one of the largest and fastest growing industries out there. This means that you must work particularly hard to present a unique and interesting approach to your services.
One of the better ways to frame this is to solve a problem they didn’t know they had. Don’t count yourself as an addition to a company, but as a solution to a problem, whether they knew it was a problem or not.
For social media marketing, call this a lack of Internet presence or accessibility. Its aim is to offer a service that fills this gap. Use previous work as examples and show how your company can capture the individual voice and tone of the customer.
It is okay to concentrate on a single style or to show a wide spectrum, but each pitch must be tailored to the audience. If that is said, you are not afraid of failure. You can’t satisfy every potential customer.
Sometimes your brand just doesn’t match another, and that’s acceptable. Use it as a learning experience to pass on your special taste of social media marketing to more appropriate customers. The aim is to build up a customer base with which the work is a matter of course.
7. Spread the news
The last and perhaps most important tip for founding a social media marketing company is to talk about it and apply the advice yourself. Let everyone know what you’re doing. Important connections can come from the strangest places.
This can also convey a little familiarity through word of mouth. Do not give unglamorous answers to social events when asked: “What do you do?” Give a safe and thorough answer, but keep it short. Make sure that each introduction by you or your company includes your name, the name of your company and the type of business social media marketing.
Answers may vary, but it may be the right people who want to know more about social media marketing. Other companies that do not currently manage their social media may be the best opportunities for customers, as they are able to educate and care for their social media marketing needs.
Even if you are not an extroverted person, you will learn how to master this skill.
With these tips, you hopefully start the next successful social media marketing company in the world. As with any small business, it will be hard work and long hours, but you will be prepared for everything!
Just remember that commitment and diligence are key, especially for social media marketing, where competition is fierce and growing.
Even if everything comes together and seems to be going smoothly, be careful and never forget the fight that got you there. Then I hope you are prepared for the best and worst.